Zoetry™ Wellness & Spa Resorts
 Launch to Offer Unparalleled Luxury, Enriching Experiences,
Holistic Wellness and Green Design 

Mexico’s Legendary Paraíso De La Bonita Resort Becomes First
Zoetry Wellness & Spa Resort 

PHILADELPHIA, PA (October 24, 2010) – A new level of high-end lifestyle resorts has launched under the brand Zoetry Wellness & Spa Resorts, offering guests “A luxurious indulgence without the guilt.™” The announcement was made by Alex Zozaya, president of AMResorts, provider of sales, marketing and resort brand management services.

With select planned destinations in Mexico and the Caribbean, Zoetry Wellness & Spa Resorts represents a wealth of experiences characterized by unequaled romantic and holistic experiences, socially responsible practices, expressive architecture and exceptional service in natural and enriching environments.

According to Zozaya, Zoetry Wellness & Spa Resorts will offer an unparalleled vacation experience that will be forever etched in visitor’s minds. Guests’ pleasure and consummate luxury will be the brand’s key points of differentiation. We will foster a sublime energy within the resorts that, combined with the most discriminating amenities and activities, will enhance every guest’s emotional and physical well being,” he said.

Each Zoetry Wellness & Spa Resort will be a boutique haven featuring the utmost attention to detail, luxurious accommodations filled with unique design elements and exceptional views, fine linens and bathroom amenities, award-winning dining and wine collections, and an array of personal services such as direct airport transfers, concierge-style check-in, and dedicated hosts and vacation planners.

Zozaya added that the announcement of Zoetry Wellness & Spa Resorts replaces the company’s recently announced launch of a new resort brand. “We believe the name Zoetry better represents the guest experience we will provide. Zoetry is a combination of the Greek words meaning 'life' and 'art form' which together conform the evocative qualities inherent to the brand, The art of life™".

The first Zoetry Wellness & Spa Resort

Mexico’s famed Paraíso de la Bonita Resort, a Leading Small Hotels of the World, Virtuoso member and four-time winner of the prestigious AAA Five Diamond Award, will be the first property to operate as a Zoetry Wellness & Spa Resort. Situated on 14-acres of private beach and lush gardens, the ultra-luxury boutique beachfront resort is considered the most exclusive property in its category in Cancun’s Riviera Maya region.

Since opening in 2000, the resort has been sought out by discerning travelers, celebrities and honeymooners seeking the ultimate in romance, serenity and service. Over the years, Paraíso de la Bonita also has been recognized with numerous awards for its outstanding culinary offerings which include three restaurants, a 5,000-bottle Wine Cellar with Private Dining Room and a distinct Water Cellar with a selection of 15 different brands. Other prestigious accolades include Conde Nast Traveler’s “One of the 50 Hot Hotels in the World” and “One of the Coolest Places to Stay,” “Best Spa of the Year” by Islands magazine, and a AAA Four Diamond Culinary Award, among others.

Zoetry Paraíso de la Bonita Riviera Maya fuses authentic Mexican architecture with exquisite designs from around the world, creating a beautiful, peaceful yet vibrant atmosphere. Each of the 90 lavish oceanfront suites is uniquely decorated with hand-picked treasures and features private terraces, luxurious bathrooms with Bvlgari bath amenities, Frette robes and towels and spacious living rooms and bedrooms with the finest linens. For an added measure of intimacy and romance, a selection of rooms also offers access to private plunge pools and outdoor showers.

The resort is home to North America’s first certified Thalassotherapy Spa, which combines the ocean’s most beneficial elements with state-of-the-art equipment and techniques. In addition, the property’s private 48 ft. Catamaran, “La Bonita,” treats guests to a delightful experience on the beautiful waters of the Mexican Caribbean.

Experiences filled with Endless Privileges™ make Zoetry Paraiso de la Bonita extraordinary. Each guest will be treated to an array of privileges as well as the option to customize their stay with experiences tailored to fulfill their desired vacation.

Zoetry Paraíso de la Bonita Riviera Maya will open in December 2010 under the management of AMResorts.

Zoetry Wellness & Spa Resorts …The Art of Life™

Zoetry Wellness & Spa Resorts offer guests a balanced combination of key attributes to deliver an exceptional holistic guest experience, all in original, one-of-a-kind AAA Five Diamond Award-winning settings:

Additional brand features include oversized guest rooms and suites with ocean views and private terraces, wireless internet access, flat screen TVs with surround sound systems, personal cell phones with unlimited worldwide calls and concierge service, as well as a complimentary spa treatments, fresh bottle of champagne and basket of fruit every day, 24 hour laundry service, multi-functional rechargeable outlets, non-smoking rooms, in-room espresso machines, gourmet dining and state-of-the-art spa facilities.

“Zoetry Wellness & Spa Resorts will bring both guests and surrounding communities an exceptional hospitality product designed to give back. Zoetry epitomizes the ideal of luxury, providing guests with everything they have come to expect from a five star property along with enriching holistic experiences," said Zozaya.

Zozaya is confident that the time is right to introduce the Zoetry brand. “Our success with other brands, ranging from major awards and recognition to high occupancy rates and repeat guest ratios, encouraged us to expand. Significant positive awareness among agents and consumers and strong distribution channels should be key factors in our continued success,” he said.

Contact Judy and Maria's Travel, Inc. to book your Zoetry Wellness & Spa Resorts Vacation. . . 
1-877-380-4142 or email travel@jmtravel.com

Zoetry™ Paraiso de la Bonita Wellness Resort & Spa